Search engine marketing (SEM) begins, but doesn’t necessarily end, with Google, Bing, and Yahoo!
General-purpose search engines are essential to any SEM strategy. But if you sell to other businesses, don’t overlook your industry verticals. These are where you’ll find your customers. More importantly, these are where your customers should be able to find you!
silenceIT thinks outside the Adwords and Ad Central box to include image and video search, local business listings, and industry-specific vertical search engines. Make your pay-per-click and banner advertising dollars work harder. Improve relevancy, increase click-through conversion, and save money.